I’ve gotta say it’s gratifying to encounter someone who is seeing the online world of ‘content creation’ and its consequences in a similar way to what I do without giving in to either despair or mere impotent complaining.

‘social media is treating every artist (well, everyone) like they’re a corporate brand and assuming all sides are motivated purely by financial means. And while money is certainly a motivating factor when creating art, it’s important to recognize that it’s never the only motivating factor.’

Maybe it’s because I can remember the pre-internet times (I’m 35) but it’s disturbing to me how much this solely financial/transactional view of creativity has taken hold. ‘Selling out’ is an alien concept or ethical standard to hold now.

Cheers, Justin. Great piece as always.

Expand full comment

"Everything Everywhere All At Once" made ~$100 million at the box office.

Expand full comment